Workshops

How to Build a Strong Brand Strategy

A strong brand strategy is essential for distinguishing your business in the marketplace and building lasting customer relationships. This workshop will give business leaders the knowledge and tools to develop a cohesive brand strategy that resonates with their target audience.

Attendees will learn the basics of branding, how to identify a branding issue, and what solutions are available for various branding challenges. The session will also cover the importance of aligning your brand with market needs, using brand metrics to measure success, and understanding customer perception. By integrating brand strategy with overall business growth objectives, participants will understand how to leverage their brand for maximum impact.

What you'll learn

Fundamentals of brand strategy

Understand the core elements of a strong brand strategy and its importance in the marketplace.

Identifying branding issues

Learn techniques for identifying whether your business has branding problems and the solutions available to address these challenges.

Aligning with market needs

Discover strategies for ensuring your brand aligns with market needs and overall business goals.

Utilising brand metrics

Understand how to use brand metrics to measure the success of your branding efforts.

Leveraging customer perception

Learn how to use customer perception and research to inform and enhance your brand strategy, driving business growth.

Competitive positioning

Discover techniques to position your brand effectively against competitors in the marketplace.

Join us to develop a robust brand strategy that sets your business apart and drives long-term success.

Interactive and practical

Engage in hands-on activities to apply the techniques directly to your business.

Small groups

Workshops are limited to 8 participants to ensure personalised attention and an interactive learning environment.

Proven theories and case studies

Learn from current case studies demonstrating successful customer research.

Expert instructors

Our instructors are experienced university lecturers with a wealth of industry knowledge.

Join our waitlist

Not able to make it? Join our waitlist to get notified

We’ll have another date up very soon, but we can also offer tailored and private workshops for your needs.

Testimonial

Customer Feedback & Reviews

Thoroughly enjoyed the course. Devon was excellent and my group were fantastic.

Honestly, the best course I’ve taken… It was well balanced by Devon. A mix of presentation/practice, really made the day go quickly.

Best course I have done really brilliant teacher.

Explaining thoroughly, tailoring content to our needs, knowledgeable trainer, understanding our company and brand.

Devon really knows his stuff and helped keep the pace going so we covered a huge amount in one day.