Workshops

How to Plan Effective Marketing Campaigns

Strategic planning is essential for driving business growth and achieving long-term success. This workshop will guide business leaders through creating and implementing a strategic plan that aligns with their overall business objectives. Attendees will learn to shift from ad-hoc, reactionary marketing to a more structured and strategic approach.

We will explore how to ensure your marketing efforts feed into your overall strategy and meet sales targets. The session will also cover the importance of avoiding superficial, short-term wins that do not offer sustainable value and focusing on long-term growth strategies.

What you'll learn

Introduction to strategic planning

Understand the fundamental processes in developing a strategic plan that drives business growth.

Aligning business goals

Learn methods for aligning your team to achieve common business objectives.

Informed decision-making

Gain tools for making informed decisions that ensure a strong return on investment (ROI).

Effective campaign creation

Develop strategies for creating campaigns directly linked to business outcomes.

Avoiding short-term pitfalls

Understand the importance of focusing on long-term growth rather than short-term wins.

Measuring success

Learn how to track and measure the success of your strategic plan to ensure continuous improvement.

Join us to transform your approach to business growth and achieve long-term success through strategic planning.

Interactive and practical

Engage in hands-on activities to apply the techniques directly to your business.

Small groups

Workshops are limited to 8 participants to ensure personalised attention and an interactive learning environment.

Proven theories and case studies

Learn from current case studies demonstrating successful customer research.

Expert instructors

Our instructors are experienced university lecturers with a wealth of industry knowledge.

Join our waitlist

Not able to make it? Join our waitlist to get notified

We’ll have another date up very soon, but we can also offer tailored and private workshops for your needs.

Testimonial

Customer Feedback & Reviews

Thoroughly enjoyed the course. Devon was excellent and my group were fantastic.

Honestly, the best course I’ve taken… It was well balanced by Devon. A mix of presentation/practice, really made the day go quickly.

Best course I have done really brilliant teacher.

Explaining thoroughly, tailoring content to our needs, knowledgeable trainer, understanding our company and brand.

Devon really knows his stuff and helped keep the pace going so we covered a huge amount in one day.