Your business is losing 10% of revenue every year. Not through market conditions. Not through competition. But through something entirely fixable: misaligned revenue operations.
For a £10 million business, that’s £1 million vanishing from your bottom line annually.
Your Buyers Have Left You Behind
The way your customers buy has fundamentally changed:
- 92% start their journey without you, conducting their own research
- 53% actively prefer this to speaking with your sales team
- 75% consult their peers on social networks before making decisions
- 90% won’t respond to your cold calls
The result? Your marketing team creates content that your sales team doesn’t use (60-70% goes unused), while 79% of marketing leads never convert to sales.
The Real Cost to Your Business
This misalignment isn’t just frustrating – it’s expensive:
- Marketing budgets wasted on unused content
- Sales time lost chasing unqualified leads
- Revenue opportunities missed in the gaps between teams
- Customer relationships damaged by disconnected experiences
From Challenge to Opportunity
Forward-thinking companies are turning this challenge into opportunity. By aligning their revenue operations, they’re seeing immediate, measurable results:
→ 34% increase in new business revenue
→ 27% faster profit growth
→ 36% higher customer retention rates
→ 30% reduction in go-to-market expenses
What High-Performing Companies Do Differently
1. They Create One Customer Journey
Instead of letting prospects bounce between disconnected departments, top performers create a single, seamless experience from first touch to ongoing support.
2. They Share Success Metrics
No more marketing celebrating lead volume while sales questions quality. These companies measure what matters: revenue growth and customer success.
3. They Use Customer Intelligence
When a customer shares insights with one department, that valuable information flows immediately to all teams, informing every interaction.
Your Path to Alignment
You don’t need a massive reorganisation or technology overhaul to start capturing this lost revenue. Begin with these proven steps:
- Establish regular cross-team meetings
- Create clear definitions of qualified leads
- Share customer data across departments
- Align messaging across all channels
The Cost of Waiting
Every month of misalignment costs your business:
- 10% of potential revenue lost
- Countless hours of wasted effort
- Valuable customers slipping through the cracks
- Competitive advantage diminishing
Take Action Now
Your competitors are already moving to align their revenue operations. The question isn’t whether to fix this revenue leak, but how quickly you can begin.
Book a 30-minute consultation to identify your biggest revenue leakage points and discover how much growth you could unlock through aligned revenue operations.
Brainstorm Club helps ambitious mid-market companies capture lost revenue through aligned operations. Schedule your revenue impact assessment today.
