Bridging the Gap Between Sales and Marketing
We’re excited to announce the launch of Align4Growth – our fully funded 4-week programme designed to help Yorkshire SMEs transform how their sales and marketing teams work together.
If you’re leading a growing business in West Yorkshire, you’ve likely experienced the frustration of seeing promising leads fall through the cracks, or watching your marketing efforts fail to translate into actual sales. You’re not alone.
The Hidden Cost of Misalignment
The numbers tell a compelling story:
- Misaligned teams lose up to 10% of annual revenue (HubSpot)
- 79% of marketing-generated leads never convert into sales due to poor collaboration (MarketingSherpa)
- Companies with strong alignment achieve 19% faster revenue growth (SiriusDecisions)
- Aligned organisations enjoy 36% higher customer retention rates (Act-On & Gleanster)
That’s revenue your business is leaving on the table every day.
A Structured Path to Better Results
Our Align4Growth programme takes a systematic approach to solving this challenge:
Week 1: Discovery & Surveys
We begin by gathering insights from across your organisation through carefully designed surveys for your sales, marketing, and leadership teams. This gives us a clear benchmark of your current alignment and performance metrics.
Week 2: In-Depth Analysis & Interviews
Our team conducts personal 1-2-1 interviews with key stakeholders to explore specific challenges, pain points, and opportunities unique to your business.
Week 3: Diagnostic Report
You’ll receive a detailed diagnostic report clearly outlining alignment opportunities, along with an actionable alignment scorecard highlighting quick wins you can implement immediately.
Week 4: Alignment Workshop
The programme culminates in an engaging 3-hour facilitated workshop (virtual or in-person) where your team jointly develops a practical action plan for moving forward.
But that’s just the beginning. Unlike other programmes that leave you to figure things out on your own, Align4Growth includes 12 months of ongoing support with ready-to-use tools and templates, making implementation straightforward and sustainable.
Is Your Business a Good Fit?
Align4Growth is specifically designed for businesses that:
- Are based in West Yorkshire
- Have separate sales and marketing functions
- Generate annual revenue under £10M
- Can demonstrate leadership commitment to improvement
Limited Places Available
As this is a fully funded programme, places are strictly limited to qualifying businesses.
Application deadline: 7th April 2025
Don’t miss this opportunity to transform how your sales and marketing teams work together and unlock sustainable revenue growth for your business.
Questions about Align4Growth? Email us at hello@brainstormclub.com or visit our programme page for more details.
